Scale Models Vs. 3D Animations

In the early 90s, many in our industry predicted that the rise of 3D digital animations was the beginning of the end for the scale model industry. With this newfound tool, architects and developers could fully recreate not only the exterior of their projects, but also the interiors in full detail. With the use of a computer, a potential buyer could go on a virtual tour of the project and have what was at the time, a seemingly more immersive experience than a scale model could ever provide. Naturally, as model makers we worried that this new technology could put us out of businesses. Our only option it seemed, was to learn how to do it ourselves if we wanted to stay in business.

Well we never got around to it because to our surprise we got busier than ever. Projects poured in, one after the other and each one bigger and more complex than the one before. We innovated new technologies and techniques as each project became more detailed and demanding. 3D animations pushed us to think outside the box and develop new ways to think about and build our models.

The appeal of scale models lies simply in its physicality, which cannot be replicated by any other technology. As real state markets continue to heat up around the world the demand for scale models continues to get stronger. Sale centers now feature both 3D animations and fully detailed scale models to provide the most immersive experience possible for buyers. After all, it is about giving the potential client all of the available tools to fully grasp the design and scope of a project. Should another technology come along, we will greet it with open arms and learn from it as much as we can.

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